To segue from the last blog – yes, lockdown is crap.
But there are some silver linings.
We eat together as a family. Daily!
I’ve been making the most of my 1 hour of outdoor exercise. Because otherwise those family meals (with pudding) will certainly start to take their toll.
And in a work context, the very fact that we can’t get our contributors into a studio has made some of our projects easier to produce than they might otherwise have been.
Take Shell, for example.
EDITORIAL
•
Rituals, a series of repeated and sequenced actions with a collective or personal meaning, have been part of our social and cultural history back to the earliest days of our human evolution. In fact, sociologists have described rituals as some of the most meaningful experiences we can have as humans. But what do our modern…
EDITORIAL
•
Hearing is one the first senses developed in the womb, and the last to switch off. Our earliest experiences with stories are in their oral form, which means our brains are wired for audio narratives. Long form audio specifically taps into this primal sense, eliciting emotional responses, anchoring memories, and driving behaviour change. Despite what…
EDITORIAL
•
Attention drives impact. Engagement leads to action. Immersion is key. In our current world of fractured attention spans and media overwhelm, we hear these terms a lot. But how does attention actually get captured for, and why, in this media-dominant age, do long form podcasts drive the greatest impact? Neuroscience research reveals that the power…