Acast & Proximic
I know we’re all gutted about the imminent demise of the third-party cookie. Who doesn’t love knowing that they probably just clicked on a thing that will report back to another thing about that thing they did and then follow them around forever?
Well, with such cookies on the way out soon and some of the less imaginative members of the advertising industry having sleepless nights about it, acast has done a deal with Proximic to allow advertisers to buy cookie-free audience targeting. Proximic’s first party data sets and AI predictive models will allow you to reach people through podcasts. For so long we’ve been almost apologetic about podcasting’s lack of data, tracking and targeting capability. Anything that helps with that is great news and we really look forward to seeing it in action.
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