Podcasts for Brands
Fresh Picks
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PODCAST
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Call of the Wild
We’re having an impact on nature like never before: polluting the skies and seas, burning up fossil fuels, and pushing nature to the brink of extinction faster than it can restore itself.…
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EDITORIAL
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Book A Podcast Ads Workshop With Us
What does a podcast campaign offer that other media don’t? How can we plan across multiple podcasts on different platforms? How do you work with talent to make sure they’re on brand?…
WE’RE FRESH AIR
We PLAN. WE PODCAST. WE PROMOTE.
WE’RE AUDIO. WE’RE VIDEO
WE’RE PRODUCTION. WE’RE PROMOTION
Fresh Air Production creates you your own show with creative flair and commercial nous. Fresh Air Media creates brilliant campaigns handpicked from the world of podcasting.
PLAN.
PODCAST.
PROMOTE.
WE PLAN
From talent to formats, we develop a strategy that matches your goals and audience.
WE PODCAST
We know audio, and we’re not playing at this. We’re a collective of the best producers in the business.
WE PROMOTE
With a dedicated team of podcast growth specialists, we run campaigns to drive the best return for your business.
Listen In
Let’s create something special
Whatever stage of the process you’re at, we can take the essence of your brand and bring it to life in audio.
Fresh Air Recommends
Read the latest edition of our weekly newsletter here.
Spotify's New Metric and Reptilian Business
Plus, the Golden Globes turn to podcasts
Read MoreWhat’s New?
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Book A Podcast Ads Workshop With Us
What does a podcast campaign offer that other media don’t? How can we plan across multiple podcasts on different platforms? How do you work with talent to make sure they’re on brand? What results and analytics can you track? If you’re new to podcast advertising or looking to scale up your use of the medium,…
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The Newest, Sweetest Podcast Audience Benchmarks
It’s been two weeks since the last newsletter and goodness gracious me a lot has happened since then. We celebrated Easter, there was the 20th birthday of YouTube, Swindon Town lost 1-0 to Bromley, and Fresh Air’s six female staff went into space for 11 minutes because we thought it would be good publicity. The…
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Podcast Advertising Take-Outs and Golfing Tips
Last week, I went onto ChatGPT and created one of those action figure things of Richard – Director of Pressing Send on the Email – and Annie – Fresh Air’s Head of Snacks, Chat & Gambling. At the time, I thought it was an amusing and reasonably original thing to do. I now realise that…
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The Podcast oscars and singing garden tools
As you may already know, this newsletter is written by me, then checked by Michaela – Director of Content and Head of Loud Nose Blows – for spelling, grammar, narrative consistency, any jokes that go above PG13, any content that might inadvertently upset someone or lose us work, and any use of banned icky words…
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BBC ads u-turn and clickety click sharks
You probably already know all the news from this week after we accidentally included a journalist from The Atlantic on one of our highly confidential Fresh Air Whatsapp groups. As a result, this reporter (who is actually discredited with a long record of posting fake news) had access to the intricate details of future podcast…
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Brand fans, footfall, and a waffle battle.
If you’ve only opened the newsletter to see if there is any more Bird’s Eye Potato Waffle content, you’re in luck. It’s further down and it’s yummy, not to mention waffly versatile. The Power of Branded Podcasts Report As trailed last week, our friends at Sounds Profitable released their ‘The Power of Branded Podcasts’ report…
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Lessons from Netflix and the tasty waffcano
As I’ve mentioned in previous newsletters, I am not a woman. However, I know a lot of them, live with three of them and work with plenty more so I know which side my bread’s buttered. In fact, two thirds of Fresh Air’s staff are of the female variety so we’d literally be stuck without…