To segue from the last blog – yes, lockdown is crap.
But there are some silver linings.
We eat together as a family. Daily!
I’ve been making the most of my 1 hour of outdoor exercise. Because otherwise those family meals (with pudding) will certainly start to take their toll.
And in a work context, the very fact that we can’t get our contributors into a studio has made some of our projects easier to produce than they might otherwise have been.
Take Shell, for example.
EDITORIAL
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No-one can accuse me of not being cool and stylish. I once owned a Royal Blue Gola shellsuit, and I don’t even use a comb in my hair. So therefore it’s only fitting that today Fresh Air is launching its most stylish podcast yet – What Were You Thinking? With Henry Holland , in association…
EDITORIAL
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A podcast is content. You listen to it on headphones, probably while doing something else. We can’t serve you click-throughs, so how can B2C brands tell whether a podcast has persuaded you to do something or buy something? There are two answers to this, both of which are equally viable: A) Don’t try. Podcasting is…
EDITORIAL
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“So Neil. What’s your secret sauce?” is a question I’m often asked. However, as you know by now, I run an audio production company, not a kebab van, so I always assume that the question means “How do you make wonderful, engaging and effective podcasts?”. Well, good news, because the answers are here: My favourite…