BEFORE I START:
Lockdown is utterly crap. Let’s not ignore that, or glibly pretend otherwise. I collected a dance costume for my daughter today and the lady who made it said “Thank you so much. That’s all I’ve sold this week and it will pay for this week’s groceries”.
So, having had that rather mood-crushing dose of reality, and acknowledging that we’re not saving lives here, I’m still going to write this blog post about the unforeseen upside of lockdown for those of us who make podcasts.
EDITORIAL
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Hearing is one the first senses developed in the womb, and the last to switch off. Our earliest experiences with stories are in their oral form, which means our brains are wired for audio narratives. Long form audio specifically taps into this primal sense, eliciting emotional responses, anchoring memories, and driving behaviour change. Despite what…
EDITORIAL
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Attention drives impact. Engagement leads to action. Immersion is key. In our current world of fractured attention spans and media overwhelm, we hear these terms a lot. But how does attention actually get captured for, and why, in this media-dominant age, do long form podcasts drive the greatest impact? Neuroscience research reveals that the power…
EDITORIAL
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In October 2022, I gave a version of what follows as a speech to the IAB Podcast Upfronts (you can watch it here ). By the number of phones popping up and the response afterwards, it went really well. So here are the five reasons WHY you should build your own Podcast: ONE: INTIMACY. This…