BEFORE I START:
Lockdown is utterly crap. Let’s not ignore that, or glibly pretend otherwise. I collected a dance costume for my daughter today and the lady who made it said “Thank you so much. That’s all I’ve sold this week and it will pay for this week’s groceries”.
So, having had that rather mood-crushing dose of reality, and acknowledging that we’re not saving lives here, I’m still going to write this blog post about the unforeseen upside of lockdown for those of us who make podcasts.
EDITORIAL
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A podcast is content. You listen to it on headphones, probably while doing something else. We can’t serve you click-throughs, so how can B2C brands tell whether a podcast has persuaded you to do something or buy something? There are two answers to this, both of which are equally viable: A) Don’t try. Podcasting is…
EDITORIAL
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“So Neil. What’s your secret sauce?” is a question I’m often asked. However, as you know by now, I run an audio production company, not a kebab van, so I always assume that the question means “How do you make wonderful, engaging and effective podcasts?”. Well, good news, because the answers are here: My favourite…
EDITORIAL
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I believe a whole load of stuff that I have never seen proven. I have deeply held convictions on things like the right way to place a toilet roll (new sheet hanging at the front), whether right footed footballers should ever play on the left wing (obviously not – the defender always knows they’ll have…