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Podcasting is no longer a hobby

Richard Blake

Director of Marketing and Growth

OK, so podcasting can be a hobby. A lovely one.

So can writing, driving and playing tennis. But JK Rowling, Louis Hamilton and Roger Federer don’t see it that way.

So yes it’s a hobby. But not for us.

Marinda Sawyer has recently been worrying about whether going all mainstream will kill the magic . It’s a common theme among both listeners and amateur producers, and in many ways it’s a tribute to the intimacy of the medium. Listeners regard their favourite podcasts as so precious that they don’t want them to be dirtied by getting all slick and professional.

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