Promax

‘Publishers are getting serious about podcast revenue’  – Digiday ‘Podcasts are brilliant for anyone who loves radio, but hates all that annoying “Quality control”’  – Jimmy Carr. There are two ways of brands getting on board with podcasts. 1. Advertise around an existing successful podcast with an established audience. 2. Create your own original podcast…

‘You know the old saying, “Opinions are like arseholes, everybody’s got one.”? Well, podcasts are the new arseholes.’ So goes the best line from  this excellent but scary Kitty Flanagan sketch . “Excellent” in the sense that it’s funny, and scary in that it neatly captures one of the main worries I’ve had about the…

Since the start of 2018, I’ve noticed a distinct shift in the attitude of brands and companies towards podcasts, which leaves me in no doubt that the UK is entering a new phase in the evolution of the medium. Like all other audio content producers, my company,  Fresh Air , has spent the last few…