Attention drives impact. Engagement leads to action. Immersion is key.
In our current world of fractured attention spans and media overwhelm, we hear these terms a lot. But how does attention actually get captured for, and why, in this media-dominant age, do long form podcasts drive the greatest impact?
Neuroscience research reveals that the power of long form audio is rooted in its ability to foster a greater sense of imagination from listeners. Switching off from our dominant sense, vision, which rules the sensory hierarchy, naturally frees up space in our minds. It encourages us to create mental images of the audio stories we are listening to.
