Best Use of Audio & Podcasts:
“Proof In Trial” for Northam Media & Hogan Lovells
Corporate Content Awards
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BBC Creative’s head of audio joins our specialist podcast team
With the booming demand for brand-funded podcasts, Fresh Air Production has appointed Michaela Hallam as its new Head of Content. Michaela will join Fresh Air on November 18th from her current role as Creative Head of Audio at the BBC’s in-house agency, BBC Creative. Fresh Air specialises in creating podcast series for brands, and has…
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“We’d like to speak to teachers” – Anouszka’s AQA assignment
Anouszka Tate has been producing “Inside Exams” for AQA. And she’s loved it… I’ve interviewed merciless politicians, broken devastating news to the nation, and edited audio with panicked hands as it was going out live. Then I was told my next project would be to create a podcast that desperately time-poor teachers would choose to…
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Brand-funded podcasts – Bloody hard work
‘Publishers are getting serious about podcast revenue’ – Digiday ‘Podcasts are brilliant for anyone who loves radio, but hates all that annoying “Quality control”’ – Jimmy Carr. There are two ways of brands getting on board with podcasts. 1. Advertise around an existing successful podcast with an established audience. 2. Create your own original podcast…