Podcasts for Brands
Fresh Picks
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PODCAST
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This Is Not A Beauty Podcast
A new podcast from L’Oréal Groupe explores the essential role beauty plays in the human experience. Across six episodes, hear about the hidden role beauty plays in sports, technology, business, science, health…
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EDITORIAL
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The debut of the Fresh Air Christmas Advert
Have you seen the Fresh Air Christmas advert yet? The festive season has not properly started until you’ve had your cockles warmed by a touching scene that is creatively inspiring, socially progressive, tear-jerking…
We make podcasts for your brand.
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Fresh Air Production creates you your own show with creative flair and commercial nous. Fresh Air Media creates brilliant campaigns handpicked from the world of podcasting.
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From talent to formats, we develop a strategy that matches your goals and audience.
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We know audio, and we’re not playing at this. We’re a collective of the best producers in the business.
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With a dedicated team of podcast growth specialists, we run campaigns to drive the best return for your business.
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Whatever stage of the process you’re at, we can take the essence of your brand and bring it to life in audio.
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Read the latest edition of our weekly newsletter here.
The debut of the Fresh Air Christmas Advert
Spotify for Podcasters becomes Creators, and Quincy Jones
Read MoreWhat’s New?
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The debut of the Fresh Air Christmas Advert
Have you seen the Fresh Air Christmas advert yet? The festive season has not properly started until you’ve had your cockles warmed by a touching scene that is creatively inspiring, socially progressive, tear-jerking yet uplifting, and commercially measured to within an inch of its life. Picture the scene: Richard, Director of Pressing Send on the Email…
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The Podcast Election and a Fun Squeaky Voice
When this newsletter lands, I shall be in the middle of my latest Speed Awareness Course. I don’t mean to boast, but this is my third, so I must be really good at them as they keep inviting me back. Bit of advice – look out for the bit where the M32 turns from a…
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Dead Famous Podcasters and Colourful Graphs
Good morning from Weymouth! If you’ve been reading this nonsense for a long time, you may be familiar with my yearly pilgrimage to the jewel of the Jurassic coast. My daughters take part in a dance festival while I work in a caravan. It’s all very glamorous and exciting. This time things have been a…
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The Power of Making Your Own Noise
My name is. What? My name is. Who? My name is. Neil Cowling* Trump v Rogan v Harris The next couple of weeks sees the most important showdown between good and evil since Dangermouse versus Baron Silas Von Greenback – the US Presidential Election. Last week, both Kamala Harris and the other fella were choosing…
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Podcast paywalls work, and it’s Christmas in Swindon
Merry Christmas from Swindon. What? It’s the 11th of October. I know, but I live in Swindon, and this week they put the Christmas lights up. But they’ve only turned on one set, on one lamppost. So you can stand under that lamppost, opposite my office and wish everyone a Merry Christmas. Also, I accidentally…
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Beauty and the (Podcast) Feast
How was International Podcast Day for you? I bet you loved it. It was on Monday. If you know any podcasters on Linkedin they were definitely posting about it. No? Oh don’t worry. This is not a beauty podcast We didn’t post about International Podcast Day because a) we were too busy making actual podcasts,…
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Fresh Air Media
So what is Fresh Air Media, and why work with us? Podcasts and Audio are growing fast – audiences are at an all-time high and audio was the fastest growing digital channel in 2023. Audio offers brands unrivalled headphones-on attention, authenticity, hard to reach audiences and amazing brand perception shifts. But that growth is slowing…
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Podcast ratings and what they tell us
At Fresh Air, we’re huge fans of Dan Misener at ‘Bumper’. Since his time at Pacific Content he’s established himself as one of the world’s leaders in podcast insights. Fair do’s to the fella, because he’s recently spent time analysing over 28 million Apple Podcast Star ratings . The long nights must have flown by.…