Podcasts for Brands
Fresh Picks
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PODCAST
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This Is Not A Beauty Podcast
A new podcast from L’Oréal Groupe explores the essential role beauty plays in the human experience. Across six episodes, hear about the hidden role beauty plays in sports, technology, business, science, health…
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EDITORIAL
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The Power of Making Your Own Noise
My name is. What? My name is. Who? My name is. Neil Cowling* Trump v Rogan v Harris The next couple of weeks sees the most important showdown between good and evil…
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The Power of Making Your Own Noise
Rogan vs Harris vs Trump, and a frog that sounds like Star Trek
Read MoreWhat’s New?
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The Power of Making Your Own Noise
My name is. What? My name is. Who? My name is. Neil Cowling* Trump v Rogan v Harris The next couple of weeks sees the most important showdown between good and evil since Dangermouse versus Baron Silas Von Greenback – the US Presidential Election. Last week, both Kamala Harris and the other fella were choosing…
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Podcast paywalls work, and it’s Christmas in Swindon
Merry Christmas from Swindon. What? It’s the 11th of October. I know, but I live in Swindon, and this week they put the Christmas lights up. But they’ve only turned on one set, on one lamppost. So you can stand under that lamppost, opposite my office and wish everyone a Merry Christmas. Also, I accidentally…
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Beauty and the (Podcast) Feast
How was International Podcast Day for you? I bet you loved it. It was on Monday. If you know any podcasters on Linkedin they were definitely posting about it. No? Oh don’t worry. This is not a beauty podcast We didn’t post about International Podcast Day because a) we were too busy making actual podcasts,…
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Fresh Air Media
So what is Fresh Air Media, and why work with us? Podcasts and Audio are growing fast – audiences are at an all-time high and audio was the fastest growing digital channel in 2023. Audio offers brands unrivalled headphones-on attention, authenticity, hard to reach audiences and amazing brand perception shifts. But that growth is slowing…
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Podcast ratings and what they tell us
At Fresh Air, we’re huge fans of Dan Misener at ‘Bumper’. Since his time at Pacific Content he’s established himself as one of the world’s leaders in podcast insights. Fair do’s to the fella, because he’s recently spent time analysing over 28 million Apple Podcast Star ratings . The long nights must have flown by.…
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Podcasts and TV are in love
Loved the TV show? Listen to the podcast. Loved the podcast? Now watch the TV show. Podcasts and TV are inextricably linked, as backed up by the latest research from Hub Entertainment Research, which looked at how audio and visual media interact. The main findings are that: Half of podcast listeners would be more interested…
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What are the most popular podcasts in the UK right now?
Top 25 UK Podcasts Edison Research have released their latest Podcast metrics for the UK covering Q3 of 2023. The survey interviews over 2,000 people to gather their weekly podcast listening and, after all that, has depressingly concluded that Joe Rogan is the UK’s most listened to show. Right, I’m off. Please can the last…
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What will podcasting in 2024 look like?
The End of Dumb Content 2023 was tough for many in the podcast world and it’s not easy working in an industry surrounded by stories telling you that the ‘bubble has burst’. But here’s the truth – certain parts of the podcasting world were a bubble, and they needed bursting. One of the team’s daughters…