BEFORE I START:
Lockdown is utterly crap. Let’s not ignore that, or glibly pretend otherwise. I collected a dance costume for my daughter today and the lady who made it said “Thank you so much. That’s all I’ve sold this week and it will pay for this week’s groceries”.
So, having had that rather mood-crushing dose of reality, and acknowledging that we’re not saving lives here, I’m still going to write this blog post about the unforeseen upside of lockdown for those of us who make podcasts.
EDITORIAL
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In October 2022, I gave a version of what follows as a speech to the IAB Podcast Upfronts (you can watch it here ). By the number of phones popping up and the response afterwards, it went really well. So here are the five reasons WHY you should build your own Podcast: ONE: INTIMACY. This…
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WHY BRANDS SHOULD BUILD THEIR OWN PODCAST In October 2022, we appeared at the IAB UK Podcast Upfronts to explain why your brand should have your own podcast. We chatted with Ruairi O’Kane of National Lottery and Amber Rose-GIll, presenter of their series ‘ Amazing Starts Here ’ about the sucess of the podcasts and…
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LEEK CSOB FALCONS 0 LEEK CSOB TIGERS 4 The Fresh Air foray into the world of football continued to build on its disastrous start with the fifth defeat in a row. This week’s match was a local derby between the Falcons and arch rivals, Tigers. I’d like to say it was a game of two…