BEFORE I START:
Lockdown is utterly crap. Let’s not ignore that, or glibly pretend otherwise. I collected a dance costume for my daughter today and the lady who made it said “Thank you so much. That’s all I’ve sold this week and it will pay for this week’s groceries”.
So, having had that rather mood-crushing dose of reality, and acknowledging that we’re not saving lives here, I’m still going to write this blog post about the unforeseen upside of lockdown for those of us who make podcasts.
EDITORIAL
•
Inflectiv Group announces strategic partnership with Fresh Air Content Partnership brings increased scale, resources, and support to fuel the next stage of growth for leading brand podcast agency. Inflectiv Group, a growth-focused platform for independent agencies, is proud to announce a strategic partnership with Fresh Air, an innovative and fast-growing podcast agency known for its…
EDITORIAL
•
Three years ago, we turned up to The Podcast Show with a BIG sign. Much bigger than we’d expected when we ordered it, but it was really shiny and great. In 2023 we built some BIG headphones. Eight feet tall to be precise. They were bright blue, they appeared on Sky News and they were…
EDITORIAL
•
What does a podcast campaign offer that other media don’t? How can we plan across multiple podcasts on different platforms? How do you work with talent to make sure they’re on brand? What results and analytics can you track? If you’re new to podcast advertising or looking to scale up your use of the medium,…