Get in touch

Targeting in a cookie-less world

Richard Blake

Director of Marketing and Growth

Acast & Proximic

I know we’re all gutted about the imminent demise of the third-party cookie. Who doesn’t love knowing that they probably just clicked on a thing that will report back to another thing about that thing they did and then follow them around forever?

Well, with such cookies on the way out soon and some of the less imaginative members of the advertising industry having sleepless nights about it, acast has done a deal with Proximic to allow advertisers to buy cookie-free audience targeting. Proximic’s first party data sets and AI predictive models will allow you to reach people through podcasts. For so long we’ve been almost apologetic about podcasting’s lack of data, tracking and targeting capability. Anything that helps with that is great news and we really look forward to seeing it in action.

Keep up to date with the latest stories from the podcasting industry, as well as what we’re up to, with our weekly Podcast Recommends newsletter.

Related News

  • Digital Rituals to Fuel Our Everyday

    EDITORIAL

    •

    Digital Rituals to Fuel Our Everyday

    Rituals, a series of repeated and sequenced actions with a collective or personal meaning, have been part of our social and cultural history back to the earliest days of our human evolution. In fact, sociologists have described rituals as some of the most meaningful experiences we can have as humans. But what do our modern…

  • Memory, recall & action taking.

    EDITORIAL

    •

    Memory, recall & action taking.

    Hearing is one the first senses developed in the womb, and the last to switch off. Our earliest experiences with stories are in their oral form, which means our brains are wired for audio narratives. Long form audio specifically taps into this primal sense, eliciting emotional responses, anchoring memories, and driving behaviour change. Despite what…

  • The Power of Long Form Audio. With Kinda Studios.

    EDITORIAL

    •

    The Power of Long Form Audio. With Kinda Studios.

    Attention drives impact. Engagement leads to action. Immersion is key. In our current world of fractured attention spans and media overwhelm, we hear these terms a lot. But how does attention actually get captured for, and why, in this media-dominant age, do long form podcasts drive the greatest impact? Neuroscience research reveals that the power…

Back to News