To segue from the last blog – yes, lockdown is crap.
But there are some silver linings.
We eat together as a family. Daily!
I’ve been making the most of my 1 hour of outdoor exercise. Because otherwise those family meals (with pudding) will certainly start to take their toll.
And in a work context, the very fact that we can’t get our contributors into a studio has made some of our projects easier to produce than they might otherwise have been.
Take Shell, for example.
EDITORIAL
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Hearing is one the first senses developed in the womb, and the last to switch off. Our earliest experiences with stories are in their oral form, which means our brains are wired for audio narratives. Long form audio specifically taps into this primal sense, eliciting emotional responses, anchoring memories, and driving behaviour change. Despite what…
EDITORIAL
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Attention drives impact. Engagement leads to action. Immersion is key. In our current world of fractured attention spans and media overwhelm, we hear these terms a lot. But how does attention actually get captured for, and why, in this media-dominant age, do long form podcasts drive the greatest impact? Neuroscience research reveals that the power…
EDITORIAL
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In October 2022, I gave a version of what follows as a speech to the IAB Podcast Upfronts (you can watch it here ). By the number of phones popping up and the response afterwards, it went really well. So here are the five reasons WHY you should build your own Podcast: ONE: INTIMACY. This…