Podcasts and TV are in love

Loved the TV show? Listen to the podcast. Loved the podcast? Now watch the TV show. Podcasts and TV are inextricably linked, as backed up by the latest research from Hub Entertainment Research, which looked at how audio and visual media interact. The main findings are that:

Half of podcast listeners would be more interested in a new TV series/movie if based on a podcast they listen to.

Half of podcast listeners also say they have discovered a new TV series/movie via a podcast.

9 in 10 listeners of podcasts associated with a current TV series say it helps maintain their interest between seasons

Companion podcasts have always been huge in the US, but there are relatively few official podcasts launched alongside new TV shows in the UK which has always surprised me a little. US shows have so many episodes and such large marketing budgets attached to them that a podcast is a logical part of that plan, whereas it’s hard to get that kind of money away alongside a four part drama over here. But adding content while the viewer is still thinking through a show is a creative and logical way to capture the passion they have for the series.

In the other direction, there have of course been a few successes – The Chris and Rosie Ramsey Show went straight from podcast to BBC One on Friday nights – and Global’s Filthy Ritual has just had its rights bought up by ITV studios. Transferring to TV is a major motivation for many production companies to create long form storytelling.

More than anything, audio and podcasting are no longer separate media to visual shows. They’re two sides of the same content coin. The integration of podcasting into Youtube, and the growing assumption that podcast production involves video clips are testament to this. A great story is a great story, and if you can hold people’s attention with it on screen, you can sure as hell back that up with wonderful creative content in their headphones. And vice versa


Related News

  • The Power of Making Your Own Noise

    EDITORIAL

    The Power of Making Your Own Noise

    My name is. What? My name is. Who? My name is. Neil Cowling* Trump v Rogan v Harris The next couple of weeks sees the most important showdown between good and evil since Dangermouse versus Baron Silas Von Greenback – the US Presidential Election. Last week, both Kamala Harris and the other fella were choosing…

  • Podcast paywalls work, and it’s Christmas in Swindon

    EDITORIAL

    Podcast paywalls work, and it’s Christmas in Swindon

    Merry Christmas from Swindon. What? It’s the 11th of October. I know, but I live in Swindon, and this week they put the Christmas lights up. But they’ve only turned on one set, on one lamppost. So you can stand under that lamppost, opposite my office and wish everyone a Merry Christmas. Also, I accidentally…

  • Beauty and the (Podcast) Feast

    EDITORIAL

    Beauty and the (Podcast) Feast

    How was International Podcast Day for you? I bet you loved it. It was on Monday. If you know any podcasters on Linkedin they were definitely posting about it. No? Oh don’t worry. This is not a beauty podcast We didn’t post about International Podcast Day because a) we were too busy making actual podcasts,…