Podcasting is no longer a hobby

OK, so podcasting can be a hobby. A lovely one.

So can writing, driving and playing tennis. But JK Rowling, Louis Hamilton and Roger Federer don’t see it that way.

So yes it’s a hobby. But not for us.

Marinda Sawyer has recently been worrying about whether going all mainstream will kill the magic . It’s a common theme among both listeners and amateur producers, and in many ways it’s a tribute to the intimacy of the medium. Listeners regard their favourite podcasts as so precious that they don’t want them to be dirtied by getting all slick and professional.


Related News

  • Podcasts and TV are in love

    EDITORIAL

    Podcasts and TV are in love

    Loved the TV show? Listen to the podcast. Loved the podcast? Now watch the TV show. Podcasts and TV are inextricably linked, as backed up by the latest research from Hub Entertainment Research, which looked at how audio and visual media interact. The main findings are that: Half of podcast listeners would be more interested…

  • What are the most popular podcasts in the UK right now?

    EDITORIAL

    What are the most popular podcasts in the UK right now?

    Top 25 UK Podcasts Edison Research have released their latest Podcast metrics for the UK covering Q3 of 2023. The survey interviews over 2,000 people to gather their weekly podcast listening and, after all that, has depressingly concluded that Joe Rogan is the UK’s most listened to show. Right, I’m off. Please can the last…

  • What will podcasting in 2024 look like?

    EDITORIAL

    What will podcasting in 2024 look like?

    The End of Dumb Content 2023 was tough for many in the podcast world and it’s not easy working in an industry surrounded by stories telling you that the ‘bubble has burst’. But here’s the truth – certain parts of the podcasting world were a bubble, and they needed bursting. One of the team’s daughters…