Podcasting is no longer a hobby

OK, so podcasting can be a hobby. A lovely one.

So can writing, driving and playing tennis. But JK Rowling, Louis Hamilton and Roger Federer don’t see it that way.

So yes it’s a hobby. But not for us.

Marinda Sawyer has recently been worrying about whether going all mainstream will kill the magic . It’s a common theme among both listeners and amateur producers, and in many ways it’s a tribute to the intimacy of the medium. Listeners regard their favourite podcasts as so precious that they don’t want them to be dirtied by getting all slick and professional.


Related News

  • Hear it, love it, buy it: selling product with podcasts

    EDITORIAL

    Hear it, love it, buy it: selling product with podcasts

    A podcast is content. You listen to it on headphones, probably while doing something else. We can’t serve you click-throughs, so how can B2C brands tell whether a podcast has persuaded you to do something or buy something? There are two answers to this, both of which are equally viable: A) Don’t try. Podcasting is…

  • Come and taste our secret sauce

    EDITORIAL

    Come and taste our secret sauce

    “So Neil. What’s your secret sauce?” is a question I’m often asked. However, as you know by now, I run an audio production company, not a kebab van, so I always assume that the question means “How do you make wonderful, engaging and effective podcasts?”. Well, good news, because the answers are here: My favourite…

  • Podcasts- Officially the deep diving media

    EDITORIAL

    Podcasts- Officially the deep diving media

    I believe a whole load of stuff that I have never seen proven. I have deeply held convictions on things like the right way to place a toilet roll (new sheet hanging at the front), whether right footed footballers should ever play on the left wing (obviously not – the defender always knows they’ll have…