Inflectiv Group announces strategic partnership with Fresh Air Content

Partnership brings increased scale, resources, and support to fuel the next stage of growth for leading brand podcast agency.

Inflectiv Group, a growth-focused platform for independent agencies, is proud to announce a strategic partnership with Fresh Air, an innovative and fast-growing podcast agency known for its creative excellence and loyal client base in the branded audio space.

This partnership represents a key step in Inflectiv Group’s mission to empower the next generation of agency leaders by offering scale, liquidity, and access to resources within a collaborative ecosystem. Fresh Air will continue to operate independently while leveraging Inflectiv’s strategic support to expand capabilities and reach new markets.

“Fresh Air exemplifies the kind of agency we’re proud to partner with—visionary leadership, rapid growth, loyal customers, and a distinctive presence in the market. We’re excited to support their next phase of success.” James Rose – CEO, Inflectiv Group

“Inflectiv Group is the perfect partner for us at this stage of our growth. The podcast world continues to grow and change rapidly, and their support means we can capitalise on the incredible opportunities open to us and our clients.”
Neil Cowling – Founder, Fresh Air

About Fresh Air

Fresh Air is the UK’s leading podcast agency for brands, and the most awarded podcast company in Europe. They specialise in creating premium, impactful podcasts and podcast advertising campaigns that connect global brands with audiences through storytelling and sound. Clients include Barclays, English Heritage, New York Times Advertising, WWF and BBC Storyworks. Their distinctive brand-led approach that puts a clear focus on combining creativity with strategy and measurable results, delivered by a passionate team, means that Fresh Air has quickly become a standout player in the evolving audio marketing landscape.

About Inflectiv Group

Inflectiv Group provides an inflection point for the next phase of agency growth—an opportunity for independent agencies to be part of a larger ecosystem with increased scale, liquidity, and access to resources. The group partners with founders to support their vision and enable sustainable, long-term success. For media inquiries, please contact: press@inflectivgroup.com And hello@freshairproduction.co.uk