IAB Podcast Upfronts 2022

WHY BRANDS SHOULD BUILD THEIR OWN PODCAST

In October 2022, we appeared at the IAB UK Podcast Upfronts to explain why your brand should have your own podcast. We chatted with Ruairi O’Kane of National Lottery and Amber Rose-GIll, presenter of their series ‘ Amazing Starts Here ’ about the sucess of the podcasts and how it had all come together. Richard Blake – our Director of Marketing and Growth – laid out the five reasons for making a brand podcast. As always, we talked about combining Creative Flair and Commercial Nous to create something both wonderful to listen to and powerful for the brand.

You can watch the full session right here: https://www.youtube.com/watch?v=qefe84Sr2pY&t=4s


Related News

  • Summer lovin’, had me a [pod]caaaaaasssst

    EDITORIAL

    Summer lovin’, had me a [pod]caaaaaasssst

    In the summertime when the weather is high You can stretch right up and touch the sky When the weather’s fine You got podcasts, you got podcasts on your mind The rest of that song (and indeed the one in the title of this blog) is somewhat problematic in 2020, but you get the point.…

  • It’s Podcasts. Daaaaaaaaarling.

    EDITORIAL

    It’s Podcasts. Daaaaaaaaarling.

    No-one can accuse me of not being cool and stylish. I once owned a Royal Blue Gola shellsuit, and I don’t even use a comb in my hair. So therefore it’s only fitting that today Fresh Air is launching its most stylish podcast yet – What Were You Thinking? With Henry Holland , in association…

  • Hear it, love it, buy it: selling product with podcasts

    EDITORIAL

    Hear it, love it, buy it: selling product with podcasts

    A podcast is content. You listen to it on headphones, probably while doing something else. We can’t serve you click-throughs, so how can B2C brands tell whether a podcast has persuaded you to do something or buy something? There are two answers to this, both of which are equally viable: A) Don’t try. Podcasting is…