IAB Podcast Upfronts 2022

WHY BRANDS SHOULD BUILD THEIR OWN PODCAST

In October 2022, we appeared at the IAB UK Podcast Upfronts to explain why your brand should have your own podcast. We chatted with Ruairi O’Kane of National Lottery and Amber Rose-GIll, presenter of their series ‘ Amazing Starts Here ’ about the sucess of the podcasts and how it had all come together. Richard Blake – our Director of Marketing and Growth – laid out the five reasons for making a brand podcast. As always, we talked about combining Creative Flair and Commercial Nous to create something both wonderful to listen to and powerful for the brand.

You can watch the full session right here: https://www.youtube.com/watch?v=qefe84Sr2pY&t=4s


Related News

  • Fresh Air Media

    EDITORIAL

    Fresh Air Media

    So what is Fresh Air Media, and why work with us? Podcasts and Audio are growing fast – audiences are at an all-time high and audio was the fastest growing digital channel in 2023. Audio offers brands unrivalled headphones-on attention, authenticity, hard to reach audiences and amazing brand perception shifts. But that growth is slowing…

  • Podcast ratings and what they tell us

    EDITORIAL

    Podcast ratings and what they tell us

    At Fresh Air, we’re huge fans of Dan Misener at ‘Bumper’. Since his time at Pacific Content he’s established himself as one of the world’s leaders in podcast insights. Fair do’s to the fella, because he’s recently spent time analysing over 28 million Apple Podcast Star ratings . The long nights must have flown by.…

  • Podcasts and TV are in love

    EDITORIAL

    Podcasts and TV are in love

    Loved the TV show? Listen to the podcast. Loved the podcast? Now watch the TV show. Podcasts and TV are inextricably linked, as backed up by the latest research from Hub Entertainment Research, which looked at how audio and visual media interact. The main findings are that: Half of podcast listeners would be more interested…