Get in touch

IAB Podcast Upfronts 2022

Richard Blake

Director of Marketing and Growth

WHY BRANDS SHOULD BUILD THEIR OWN PODCAST

In October 2022, we appeared at the IAB UK Podcast Upfronts to explain why your brand should have your own podcast. We chatted with Ruairi O’Kane of National Lottery and Amber Rose-GIll, presenter of their series ‘ Amazing Starts Here ’ about the sucess of the podcasts and how it had all come together. Richard Blake – our Director of Marketing and Growth – laid out the five reasons for making a brand podcast. As always, we talked about combining Creative Flair and Commercial Nous to create something both wonderful to listen to and powerful for the brand.

You can watch the full session right here: https://www.youtube.com/watch?v=qefe84Sr2pY&t=4s

Related News

  • Brand-funded podcasts – Bloody hard work

    EDITORIAL

    •

    Brand-funded podcasts – Bloody hard work

    ‘Publishers are getting serious about podcast revenue’  – Digiday ‘Podcasts are brilliant for anyone who loves radio, but hates all that annoying “Quality control”’  – Jimmy Carr. There are two ways of brands getting on board with podcasts. 1. Advertise around an existing successful podcast with an established audience. 2. Create your own original podcast…

  • Podcast: The new arseholes?

    EDITORIAL

    •

    Podcast: The new arseholes?

    ‘You know the old saying, “Opinions are like arseholes, everybody’s got one.”? Well, podcasts are the new arseholes.’ So goes the best line from  this excellent but scary Kitty Flanagan sketch . “Excellent” in the sense that it’s funny, and scary in that it neatly captures one of the main worries I’ve had about the…

  • Time for UK podcasting to grow up

    EDITORIAL

    •

    Time for UK podcasting to grow up

    Since the start of 2018, I’ve noticed a distinct shift in the attitude of brands and companies towards podcasts, which leaves me in no doubt that the UK is entering a new phase in the evolution of the medium. Like all other audio content producers, my company,  Fresh Air , has spent the last few…

Back to News