Content Wars

I predict a riot.

Ok. Well maybe not a riot .

But a mini-revolution at the least.

It feels like podcasting has reached a point where it’s now very definitely mainstream.

Even my mum understands what it is, even if she hasn’t actually listened to one.

And that’s a fairly decent indicator.

But the danger of the medium becoming a mainstream part of popular culture, is that there’s so much content to consume that most of it gets lost in the chaos of the crowd. With so many voices shouting for our attention, what do you need to do to stand out?

Well, aside from having a highly strategic marketing and promo battle plan , you need to create content that disturbs the peace.

Content that wages war on the mundane. Content that fights its way to the top of our Follow and Subscribe lists by being either better and more distinctive than its peers, or by breaking the mould and being essentially, peerless.

Yes, yes. That’s all very well. I get the analogy. Riotous content blah blah.

But what might it actually mean ?

Well for what it’s worth, this is what I predict…


Related News

  • Silver lockdown linings

    EDITORIAL

    Silver lockdown linings

    To segue from the last blog – yes, lockdown is crap. But there are some silver linings. We eat together as a family. Daily! I’ve been making the most of my 1 hour of outdoor exercise. Because otherwise those family meals (with pudding) will certainly start to take their toll. And in a work context,…

  • “Yes I’m available let’s do it!” – Audio in lockdown

    EDITORIAL

    “Yes I’m available let’s do it!” – Audio in lockdown

    BEFORE I START: Lockdown is utterly crap. Let’s not ignore that, or glibly pretend otherwise. I collected a dance costume for my daughter today and the lady who made it said “Thank you so much. That’s all I’ve sold this week and it will pay for this week’s groceries”. So, having had that rather mood-crushing…

  • Podcasts for a weird time – Remote recording for your internal & external comms

    EDITORIAL

    Podcasts for a weird time – Remote recording for your internal & external comms

    Suddenly our focus has totally shifted. For the last five years we’ve built Fresh Air to create podcasts that are inventive, adventurous, beautiful and engaging. They’re crafted in studios, the scripts are agonised over and the edits are shared again and again until they’re perfect. They win awards and I post the pictures all over…