UK Heritage Awards

A podcast is content. You listen to it on headphones, probably while doing something else. We can’t serve you click-throughs, so how can B2C brands tell whether a podcast has persuaded you to do something or buy something? There are two answers to this, both of which are equally viable: A) Don’t try. Podcasting is…

“So Neil. What’s your secret sauce?” is a question I’m often asked. However, as you know by now, I run an audio production company, not a kebab van, so I always assume that the question means “How do you make wonderful, engaging and effective podcasts?”. Well, good news, because the answers are here: My favourite…

I believe a whole load of stuff that I have never seen proven. I have deeply held convictions on things like the right way to place a toilet roll (new sheet hanging at the front), whether right footed footballers should ever play on the left wing (obviously not – the defender always knows they’ll have…