CIPR Excellence Awards

In the summertime when the weather is high You can stretch right up and touch the sky When the weather’s fine You got podcasts, you got podcasts on your mind The rest of that song (and indeed the one in the title of this blog) is somewhat problematic in 2020, but you get the point.…

No-one can accuse me of not being cool and stylish. I once owned a Royal Blue Gola shellsuit, and I don’t even use a comb in my hair. So therefore it’s only fitting that today Fresh Air is launching its most stylish podcast yet – What Were You Thinking? With Henry Holland , in association…

A podcast is content. You listen to it on headphones, probably while doing something else. We can’t serve you click-throughs, so how can B2C brands tell whether a podcast has persuaded you to do something or buy something? There are two answers to this, both of which are equally viable: A) Don’t try. Podcasting is…