CIPR Excellence Awards

Hearing is one the first senses developed in the womb, and the last to switch off. Our earliest experiences with stories are in their oral form, which means our brains are wired for audio narratives. Long form audio specifically taps into this primal sense, eliciting emotional responses, anchoring memories, and driving behaviour change. Despite what…

Attention drives impact. Engagement leads to action. Immersion is key. In our current world of fractured attention spans and media overwhelm, we hear these terms a lot. But how does attention actually get captured for, and why, in this media-dominant age, do long form podcasts drive the greatest impact? Neuroscience research reveals that the power…