Podcasts for Brands
Fresh Picks
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PODCAST
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Call of the Wild
We’re having an impact on nature like never before: polluting the skies and seas, burning up fossil fuels, and pushing nature to the brink of extinction faster than it can restore itself.…
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EDITORIAL
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Podcast Advertising Take-Outs and Golfing Tips
Last week, I went onto ChatGPT and created one of those action figure things of Richard – Director of Pressing Send on the Email – and Annie – Fresh Air’s Head of…
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Read the latest edition of our weekly newsletter here.
Podcast Advertising Take-Outs and Golfing Tips
Do Podcasts Bend? A Linkedin Yawn Cloud. A Dippy Egg Sticky Bun.
Read MoreWhat’s New?
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Podcast Advertising Take-Outs and Golfing Tips
Last week, I went onto ChatGPT and created one of those action figure things of Richard – Director of Pressing Send on the Email – and Annie – Fresh Air’s Head of Snacks, Chat & Gambling. At the time, I thought it was an amusing and reasonably original thing to do. I now realise that…
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The Podcast oscars and singing garden tools
As you may already know, this newsletter is written by me, then checked by Michaela – Director of Content and Head of Loud Nose Blows – for spelling, grammar, narrative consistency, any jokes that go above PG13, any content that might inadvertently upset someone or lose us work, and any use of banned icky words…
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BBC ads u-turn and clickety click sharks
You probably already know all the news from this week after we accidentally included a journalist from The Atlantic on one of our highly confidential Fresh Air Whatsapp groups. As a result, this reporter (who is actually discredited with a long record of posting fake news) had access to the intricate details of future podcast…
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Brand fans, footfall, and a waffle battle.
If you’ve only opened the newsletter to see if there is any more Bird’s Eye Potato Waffle content, you’re in luck. It’s further down and it’s yummy, not to mention waffly versatile. The Power of Branded Podcasts Report As trailed last week, our friends at Sounds Profitable released their ‘The Power of Branded Podcasts’ report…
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Lessons from Netflix and the tasty waffcano
As I’ve mentioned in previous newsletters, I am not a woman. However, I know a lot of them, live with three of them and work with plenty more so I know which side my bread’s buttered. In fact, two thirds of Fresh Air’s staff are of the female variety so we’d literally be stuck without…
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YouTube’s big podcast numbers and black hole rumblings
I was looking for anacondas on horseback in Argentina when I realised I was walking on a crocodile’s face. Funnily enough, this is not something I’ve ever said. However, it is a quote from one of the podcasts we recorded this week. I can’t disclose anything about it right now, but I think you can…
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Loving your listeners and profitability for Acast
I love you. I’ve never found the right time or way to say it before, but a podcast-related newsletter on Valentine’s Day feels perfect. Don’t worry, you don’t have to say it back straight away. I understand it might have come as a bit of a shock and you’ll need time to process things. Please…